Video content is great; it gets you more hits, it can connect with your social media presence, and if you're a business that actually produces video content, it's practically free advertising for the work you've already done. There are a lot of different avenues for video hosting and display, but actually integrating it into your site does have a few things to consider if you want to do it well.
Remember, not every video site is going to be the same, and you definitely won't be able to compete with the largest platforms for traffic if you want to get eyes on your video. This article is mostly about how to get the most out of video on your site itself.
- Stream, load, play. Any of those options are preferable to downloads, so try to have a good player on the site with HTML5. If you're using YouTube or Vimeo, there are built in tools to just add those links to your page, and you may find that this is the best option for your bandwidth and your users. Just don't load your page with too many videos; you want to keep your mobile audience cruising along at fast speeds as well.
- Have descriptions, titles, and other information. Your video pages, if they're for projects that you've done, should have factual information to go along with them. This isn't just for your users; either; Google and other search engines will use that information to determine whether or not your site is relevant during a video search. Video searches are usually built in on their own dedicated parts of those search sites, so if you want to get your video SEO up, use those descriptions. On YouTube, you can even integrate those descriptions into the video link itself.
- Try to have a varied library of content, because that can also increase your ability to be social. It doesn't always hurt to have a light hearted or even comedic piece of video content if you have that available, as that does well with sharing, but so does informational pieces. Ideally, you want both, but that isn't always possible with certain types of video content. A varied library gives you a broader net to capture the attention of your audience.
Keeping your videos relevant, described, and on point are all great, as is adding new video content on a regular basis. As mentioned, you can connect your video site and your regular site to your social media platforms, to send out notifications whenever a new video has been posted, even to users who aren't necessarily subscribed to your YouTube channel. Don't lean too heavily on video content, of course; you still want to have a great site to back all of the videos that you've posted, even if you're a video production company. Text hasn't gone out of style yet, and won't for the foreseeable future.